Tag: CRM
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Conversion Optimization: A/B Testing Tactics That Deliver
In the highly competitive financial services landscape, precision in marketing decisions determines the difference between customer acquisition and missed opportunities. A/B testing in such cases, provides a robust, data-driven framework to evaluate and optimize marketing strategies. This blog post walks through the theory behind A/B testing and explores real-world examples in financial services marketing, with…
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CRM: Why getting it right the first-time matters
Customer Relationship Management (CRM) include strategies and technologies that companies use to manage interactions with their present and potential customers. The goal of CRM is to improve business relationships, assist in customer retention, and drive sales growth. A unified and centralized CRM adoption across the organization enhances: Contact Management: Centralizing customer information, allowing businesses to…