Tag: CDP
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Conversion Optimization: A/B Testing Tactics That Deliver
In the highly competitive financial services landscape, precision in marketing decisions determines the difference between customer acquisition and missed opportunities. A/B testing in such cases, provides a robust, data-driven framework to evaluate and optimize marketing strategies. This blog post walks through the theory behind A/B testing and explores real-world examples in financial services marketing, with…
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CDP: Why all sales-focused organizations need one
Sales-focused organizations today more than ever before need every possible leverage to convert prospects into loyal customers. One valuable tool that provides this competitive advantage is a Customer Data Platform (CDP). A CDP consolidates customer data from various sources to provide a unified, 360-degree view of each customer. This integrated approach to customer data management…